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Enterprise Content Strategy by Kevin Nichols

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Chapter 6. Build Phase

Build Phase

During the build phase, you work with a technology team to ensure that your design work – taxonomy, content model, lifecycles, etc. – is properly implemented. This phase is often referred to as development or implementation.

As a part of this phase, you may complete some or all of these activities:

  • planning for new content creation
  • creating a content migration approach and plan
  • designing or creating a content calendar

Depending on the project, you may want to keep an enterprise content strategist on the team to oversee how the technology team implements the content design requirements. When the technology is tested, you will want ...

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