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Enterprise Content Strategy by Kevin Nichols

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Chapter 7. Publish and Measure Phases

Publish and Measure Phases

Anyone who has written anything or aspires to be writer knows that the word publish can bear a profound power. However, within a content strategy, publish functions as a mere step within a content lifecycle where content becomes exposed to an audience. Publish represents the culmination of several steps, and as a step itself, it lives within a larger content lifecycle. In a world where anyone can publish any content online via a blog, tweet, or personal website, the power of the term sometimes becomes lost. But make no mistake, publish does create finality in that the content will be seen, heard, read, and felt ...

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