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Enterprise Content Strategy by Kevin Nichols

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Chapter 8. Optimize Phase

Optimize Phase

Welcome to the last phase in our content plan lifecycle, Optimize! The word sounds impressive for a reason. This phase ensures that your content will remain relevant, contextual, and timely for those who consume it. Here, you determine which content requires your attention, which content to leave as is, and which content you should archive or sunset. This phase reviews all of the learnings from analytics, inputs from the business, industry trends, changes in consumer behavior, and emerging technology to help you improve the content experience.

Because this phase presents a critical juncture in performance-driven content, ...

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