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Enterprise Content Strategy by Kevin Nichols

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Chapter 9. Govern Phase

By now, you should understand that content lives within an ecosystem and continually evolves. To thrive, this ecosystem should reside within a caring, well-informed, maintained, and controlled environment. By using governing tools such as standards and a governance committee to seed and feed your content ecosystem, you can guarantee the success of your content. Governance supports a consistent, relevant, timely, and effective content experience. Additionally, governance oversees the entire content ecosystem, establishing tools, processes, roles, responsibilities, and ongoing operations.

Governance is not an every-once-in-a-while process, but rather a comprehensive ongoing exercise required for optimal content performance. ...

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