Essential characteristics of the cloudService modelsValue drivers of different service modelsCloud deployment modelsDriving business agility with cloudCloud adoption in different industriesRetailThe store of the futurePoint of sale (POS)E-commerce to omni-commerceCustomer data platformSupply chain demand planning and forecastingAssociate productivityOther areas of innovationHealthcare and life sciencesBanking, financial services, and insuranceTelecommunicationsGovernmentAdopting a hybrid cloudWhat is and isn’t a hybrid cloud?Challenges in adopting a hybrid cloudMyths of cloud adoptionMyth 1 – the cloud is a one-size-fits-all solution approachMyth 2 – the cloud creates a vendor dependency and lock-inMyth 3 – the cloud is more expensive than traditional on-premisesMyth 4 – the cloud is less secure than traditional on-premisesMyth 5 – the cloud is a panaceaSummaryFurther readings