The definition of the nature, contents, medium, et cetera. of the Communication is described by Communication Procedure, as shown in Figure 14-4.
Communication Procedure has what appears to be the same set of sub-types as Communication, but here this is distinguishing between the Procedures that go into creating an advertisement or making a telephone call, while Communication describes the actual placement of an advertisement or the making of a telephone call.
Figure 14-4: Communication Procedures
Figure 14-4 elaborates on Communication Procedure¸ showing sub-types:
· Mass Market Procedure, the effort required ...