Advertising and Information Resource

Advertising is a significant kind of communication done by marketing organizations (including Government Agencies, by the way). This may use any of various kinds of media. The media have changed over time, but the basic structure and objectives have not. Originally, (for several centuries) it was newspapers and magazines. In the twentieth century, radio—and ultimately television—completely changed the dynamics of advertisements. Then, in the last twenty years, the World-wide Web has done so yet again.

A “mass mailing”, a “television commercial”, or for that matter, a “PowerPoint™ presentation in a seminar” is. in fact. an Information Resource, as described in Chapter 10. That is, these are examples of tangible ...

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