© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
W. KeilEnterprise Social for the Java Platformhttps://doi.org/10.1007/978-1-4842-9571-7_1

1. Introduction

Werner Keil1  
(1)
Bad Homburg, Hessen, Germany
 

This chapter tells the history of social media from ancient days until more recently. The first few decades of the 21st century are often considered the “heydays” of social media between the “DotCom Bubble” and the financial crisis of 2008. We look further into the years that came after that, until the very recent history and what the future might bring for social media.

Ancient History

Most people assume social media to be a modern-day invention of companies like Facebook, Twitter, Google, Myspace, and ...

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