Book description
An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.
The authors cut through the hype that
surrounds Web 2.0 and help you identify the specific innovations
most likely to deliver value in your organization. Along the way,
they help you assess, plan for, and profit from user-generated
content, Rich Internet Applications (RIA), social networking,
semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.
This is the only book on Web 2.0 that:
Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow’s emerging innovations—including “Web 3.0,” the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand
Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.
Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.
Understand Web 2.0’s foundational concepts and component technologies
Discover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed
inside Cisco and their business value to employees, partners, and
customers
This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.
Category: General Networking
Covers: Web 2.0
Table of contents
- Title Page
- Copyright Page
- About the Authors
- Dedications
- Acknowledgements
- Contents at a Glance
- Contents
- Introduction
- CHAPTER 1. An Introduction to Web 2.0
- CHAPTER 2. User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies
- CHAPTER 3. Rich Internet Applications: Practices, Technologies, and Frameworks
- CHAPTER 4. Social Networking
- CHAPTER 5. Content Aggregation, Syndication, and Federation via RSS and Atom
- CHAPTER 6. Web 2.0 Architecture Case Studies
- CHAPTER 7. Tending to Web 3.0: The Semantic Web
- CHAPTER 8. Cloud Computing
- CHAPTER 9. Web 2.0 and Mobility
- CHAPTER 10. Web 2.0 @ Cisco: The Evolution
- CHAPTER 11. Cisco’s Approach to Sales 2.0
- APPENDIX: References
- Index
Product information
- Title: Enterprise Web 2.0 Fundamentals
- Author(s):
- Release date: April 2009
- Publisher(s): Cisco Press
- ISBN: 9781587059001
You might also like
book
Pro BizTalk 2009
A compendium of best practices and implementation wisdom, Pro BizTalk 2009 is based upon real feedback …
book
SOA Patterns with BizTalk Server 2009
Implement SOA strategies for BizTalk Server solutions Discusses core principles of SOA and shows them applied …
book
MCSE Windows® 2000 Directory Services Design
Exam 70-219, Designing Windows 2000 Directory Services Infrastructure measures your ability to analyze the business requirements …
book
Silverlight 4 Data and Services Cookbook
Over 80 practical recipes for creating rich, data-driven business applications in Silverlight Design and develop rich …