CREATING THE ECOSYSTEM THAT LINKS YOUR PRODUCTS

It’s not enough simply to have these four types of products in your business. You need the glue that links them up to form an ecosystem.

There are three key pieces of “glue” that hold your ATM together.

1. LEAD CAPTURE PROCESS

You need to capture people’s details. Prospective clients need to be able to signal to you that they are interested in doing business by registering their contact details with you.

This could be on your website (e.g. fill in your details and then download our research paper). It could also be a good old-fashioned fishbowl on the counter for people to put their business card in. It could be a form that gets filled in by your staff. It could be a “Facebook Connect” button that ...

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