CHAPTER 2  

Your Company Genesis: The FMP

Where does a great business begin?

Most people would say a business starts with an idea.

Some would say a business starts with a product or service.

Others would say that legally forming a company, corporation, or LLC starts a business.

These, or a combination, might be how a business starts, but it’s not how a remarkably successful, ridiculously profitable, money-making company actually begins.

Years back, on an American Airlines flight from Los Angeles, California, down to San Diego, I sat next to an elderly gentleman who was shuffling through business reports. We exchanged greetings and then started talking about what we did. I shared with him my career in the technology sector: outsourcing computer ...

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