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Entrepreneurial Selling by Martha Rivera-Pesquera, Vincent Onyemah

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CHAPTER 10

Parting Advice

Think Beyond the First Sale

Ask any entrepreneur and he or she will tell you that nothing is more exhilarating than making that first sale. That customer’s “yes” is a validation of you and your idea; it lets you know that your hard work is paying off and you are on the right track. It will also help keep you motivated and inspired when you face the inevitable rejections, objections, and challenges in the future. That said, success in making the first sale does not guarantee venture growth and ultimate business success. You must use that momentum to continue to build and lead a sales process, culture, and team. Remember, sales growth is the only sign of vitality; stagnation in sales is a red flag that your venture is ...

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