Chapter 10

Putting the Entrepreneur Into the Strategy

The People in Your Organization

When one treats people with benevolence, justice, and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders’.

—Sun Tzu

Entrepreneurship is not only important to an economy but also serves to satisfy social and psychological factors in society. The actions and processes an individual follows in creating a new endeavor, in fulfilling a dream, are a very human and behavioristic activity. In a free society, individuals are able to play out their ambitions and to grow in character and personality. The entrepreneurial organization endows its people, from the CEO to the shipping clerk, with an ...

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