Going Public
Adventures in the Capital Markets
Key Topics Covered in This Chapter
•the pros and cons of going public
•what it takes to be an IPO candidate
•the role of investment bankers
•eight steps to doing a deal
•the private placement alternative
AT SOME POINT, growing firms with exceptional revenue potential seek financing through an initial public offering (IPO) of their ownership shares to the world of individual investors and institutional investors such as pension funds and mutual funds. That event results in a significant exchange of paper ownership shares for the hard cash the firm needs for stability and expansion.
An IPO marks ...
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