Keeping the Entrepreneurial Spirit Alive
The Ultimate Challenge of Success
Key Topics Covered in This Chapter
•how size, served markets, and complacency sap the entrepreneurial spirit
•seven things that leaders can do to keep the entrepreneurial spirit alive
PEOPLE ASSOCIATE entrepreneurial ventures with innovation. And they are usually right. A successful entrepreneur brings something new to the market-place—a unique product or service that differentiates the company and gives it a competitive advantage. Innovation may take the form of a technical advance, such as a thin screen computer monitor with much higher performance, or a welcomed ...
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