Entrepreneurship and Innovation Education

Entrepreneurship and Innovation Education

by Marcos Lima
Released March 2021
Publisher(s): Wiley-ISTE
ISBN: 9781786306227

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Book description


This book is a compilation of tools, techniques and frameworks for use in the field of entrepreneurship and innovation (E&I) education. Developed and honed over the past two decades, these teaching approaches are combined with well-versed practical insight. As professors know all too well, the human brain cannot articulate more than three or four dimensions of a problem without the aid of what could be referred to as “checklists for thinking”: frameworks (visual or otherwise) that help students think in terms of multiple variables affecting a problem. Entrepreneurship and Innovation Education provides a “toolbox” of more than 50 frameworks for analyzing entrepreneurship and innovation problems, and for enabling effective decision-making. It is a useful guide for professors and students alike who are looking for an overview of available tools, methods and approaches to actively learn how to go from the visionary idea to the market.

Table of contents

  1. Cover
  2. Dedication
  3. Title page
  4. Copyright
  5. Introduction
  6. 1 E&I Education: An Overview
    1. 1.1. Defining entrepreneurship and innovation
    2. 1.2. Innovation and entrepreneurship education
    3. 1.3. Can entrepreneurship be taught? Towards a framework of E&I education
    4. 1.4. Collaborative Interactivity learning principles
  7. 2 From Idea to Vision
    1. 2.1. Self-knowledge: follow thy passion
    2. 2.2. Knowledge of the business field
    3. 2.3. Relationship networks
    4. 2.4. Other factors contributing to the development of the vision
    5. 2.5. Teaching the visionary theory
  8. 3 From Vision to Business Plan
    1. 3.1. Executive summary
    2. 3.2. Context: vision development
    3. 3.3. Literature review
    4. 3.4. Market analysis
    5. 3.5. Marketing plan
    6. 3.6. Organizational strengths and weaknesses
    7. 3.7. Other sources of competitive strengths and weaknesses
    8. 3.8. Strategy and development plan: the TOWS matrix
    9. 3.9. Financial objectives
    10. 3.10. Conclusions and perspectives
    11. 3.11. Appendices and References
    12. 3.12. Teaching business planning
  9. 4 From Business Plan to Business Model
    1. 4.1. Business models and business model artifacts
    2. 4.2. Claimed benefits and criticism of the BMC
    3. 4.3. Value flow in the Business Model Canvas
    4. 4.4. Sources of business model innovation
    5. 4.5. Visualizing business model innovation
    6. 4.6. Business modeling and the principle of effectuation
    7. 4.7. Testing business model innovations
    8. 4.8. Teaching business model innovation
  10. 5 From Business Model Design to Design Thinking and Lean Startup
    1. 5.1. New product development: the traditional stage-gate approach
    2. 5.2. Customer development
    3. 5.3. Design thinking
    4. 5.4. Lean startup
    5. 5.5. Teaching Design Thinking and Lean Startup
  11. 6 Scaling Up: The Challenges of Knowledge Management
    1. 6.1. An overview of management systems
    2. 6.2. The 7S framework for organizational analysis
    3. 6.3. Towards a framework for innovative knowledge management
    4. 6.4. Applying Terra’s framework: best practices from leading companies
    5. 6.5. Knowledge management in the ecosystem: Quintuple Helix and stakeholder maps
    6. 6.6. Teaching and learning knowledge management
  12. 7 Epilogue: Insights from Twenty Years of Teaching E&I
    1. 7.1. Learning by reflecting about authentic situations
    2. 7.2. Learning by collaboration
    3. 7.3. Learning by interacting through technology
    4. 7.4. Learning by exploring the ecosystem
    5. 7.5. From idea to market: innovative business development frameworks
  13. Appendices
    1. Appendix 1: List of Tools and Frameworks Used in the Book
    2. Appendix 2: Framework for Evaluating the Effectiveness of Entrepreneurship Teaching
    3. Appendix 3: Sources of Secondary Data
    4. Appendix 4: Franco-Russian Research Project on the Perceived Relevance of Design Thinking Education
  14. References
  15. Index
  16. End User License Agreement

Product information

  • Title: Entrepreneurship and Innovation Education
  • Author(s): Marcos Lima
  • Release date: March 2021
  • Publisher(s): Wiley-ISTE
  • ISBN: 9781786306227