4
Creativity and Business Ideas
LEARNING OBJECTIVES
To understand the meaning and implication of creativity to entrepreneurship.
To understand the difference between convergent thinking and divergent thinking.
To understand and appreciate the ecosystem for the promotion of entrepreneurship.
To study the characteristics of creative people.
To understand blocks to creativity.
To appreciate the relevance of creativity at work in the present context.
To identify the sources that look at new ideas for business.
To learn about techniques for generating new ideas.
To recognize the fact that a good idea is not enough for entrepreneurial success.
Shahnaz Husain, CEO, Shahnaz Herbals Inc.
Entrepreneurs are not born, they're created. If you accept ...
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