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Entrepreneurship Development and Small Business Enterprises by Pearson
book

Entrepreneurship Development and Small Business Enterprises by Pearson

by Poomima M Charantimath
May 2024
Intermediate to advanced content levelIntermediate to advanced
540 pages
27h 7m
English
Pearson India
Content preview from Entrepreneurship Development and Small Business Enterprises by Pearson
Selling
Up
of
a Small
Busin~ss
Ent~rpri8~
The
Franchiser
Types
of
Franchising Arrangements
1.
Franchising
of
a
product
or
service
In
this type
of
franchising, the franchisee
receives a product from the franchiser and sells
it
through a wholesale or retail outlet.
If
it
is
a service. he/she agrees
to
provide the service from his own premises with a
license from the franchiser for using the trade name.
2.
Franchising
of
an
entire
business
enterprise
Here the franchisee operates
under the trade name
of
the franchiser
in
a particular area mutually agreed upon, for
example. McDonald's
in
Delhi. Mumbai. Bangalore. and other cities,
In
this type ...
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Publisher Resources

ISBN: 9781299601086