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Entrepreneurship Development and Small Business Enterprises, 3/e by Charantimath Poornima M.

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7

Business Plans

LEARNING OBJECTIVES

Upon completion of this chapter, you should be able to:

  1. Understand the importance of a business plan.

     

  2. Explain the contents of a business plan.

     

  3. Discuss the significance of an executive summary in a business plan.

     

  4. Prepare, write, and present a business plan.

     

  5. Describe the procedure for setting up an enterprise.

     

  6. Understand a sample business plan.

     

INTRODUCTION

A business plan is a roadmap and blueprint of the project. A business plan is a written document that describes in detail how a business is going to achieve its goals. It is a document that explains a business opportunity, identifies the market to be served, and provides details about how the entrepreneurial organization plans to pursue it. ...

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