14

Managing Marketing and Growth in Enterprises

LEARNING OBJECTIVES

Upon completion of this chapter, you should be able to:

  1. Understand the concept and importance of marketing in enterprises.

     

  2. Discuss the marketing process of an enterprise.

     

  3. Explain new techniques of marketing.

     

  4. Describe the export marketing and EXIM policy.

     

  5. Understand the phases in an enterprise’s life cycle.

     

  6. Discuss the growth strategies for enterprises.

     

  7. Understand the essence of business ethics and corporate social responsibility.
INTRODUCTION

India today has become a lucrative hub for enterprises. The role of marketing forms the backbone of any form of enterprise. Marketing makes or breaks an enterprise. There are cases of success and failures of enterprises, which ...

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