Chapter 3
Preparing to Seek Opportunity
IN THIS CHAPTER
Differentiating between idea and opportunity
Dealing with early obstacles (real and imaginary)
Developing new product ideas with outside help
Preparing an environment for innovation
Would it surprise you to learn that ideas are a commodity, that everyone has them — dozens of times a day? When you say something like, “I think I’d like to go to a movie,” that’s an idea. We’re generating ideas all the time. What makes entrepreneurial ideas different is that we can turn some of those ideas into opportunities that have commercial potential with a business. How does that happen?
In this chapter, I show you how to unleash your creative skills to recognize an opportunity, test it, and potentially come up with a business idea.
Understanding Ideas versus Opportunities, Creativity versus Innovation
To have a good discussion about opportunity, we need to understand some important terms. Let’s start by looking at the difference between ideas and opportunities. Ideas are easy. Nearly everything you do involves an idea at the start. “I ...
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