Skip to Main Content
Entrepreneurship for the Rest of Us
book

Entrepreneurship for the Rest of Us

by Paul B. Brown
November 2016
Beginner content levelBeginner
192 pages
3h 21m
English
Routledge
Content preview from Entrepreneurship for the Rest of Us

Chapter 3Always Start with a Market Need (And Not the Great Idea)

have a thought."

"What about...?"

"This is so crazy, it might work. Why don't we..."

"I've got it!"

You can find endless variations on the "eureka" moment in books, television, movies, and media of all types. You know the scene: the proverbial light goes on over someone's head and he comes up with the idea that saves the day. This moment is a staple in storytelling of all kinds—fiction and non—and probably has been since cave dwellers took charred sticks and started drawing pictures on the walls of their homes. Invariably, the pivotal (and correct) idea comes at just the right moment to save the day (win the girl, repel the invaders, be awarded the account, save the farm...).

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Guide to Entrepreneurship

The Guide to Entrepreneurship

Michael Szycher Ph.D

Publisher Resources

ISBN: 9781351861892