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Entrepreneurship for the Rest of Us by Paul B. Brown

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Chapter 4The Secret of Marketing? Compete Differently

Starting is scary. Starting means you put yourself—and your money and your reputation—out there and at risk. Starting means you are facing head on the possibility that you may fail, and fail in front of family and friends who may have provided funding for your entrepreneurial venture.

Instead of doing any of those frightening things, it is easier and feels safer to keep thinking and researching your new idea, "just to be sure." But if that is the course you take, you will never start anything. There will always be one more piece of information you will need. One more call you have to make. One more thing that delays pulling the trigger.

As we talked about earlier, you need to get your product ...

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