Entrepreneurship for the Rest of Us

Index

A

acceptable losses, 10–11, 77–80. See also risk and risk management

determining, 80

financing and, 88–94

time management and, 78

Act-Learn-Build-Repeat model, 3–4, 25–27

conservative investments and, 75

dealing with uncertainty using, 124–125

learning from failures in, 129–130

limited finances and, 70–71

marketing and, 47–49

planning and, 43–44

Adams, Scott, 143–144

Adams Golf, 37

advertising, 20–21, 62–64

differentiation and, 52

agility, 2

Altair, 96

Apple, 32, 96, 137

automatic payment options, 74

B

bank loans, 84–85, 87, 94–95

bankruptcy, 87

barriers to competition

creating, 8

customer loyalty as, 61

turning obstacles into, 120–121

bets, making small, 6, 8. See also Act-Learn-Build-Repeat model

on ideas, 29–31

in marketing, 47–49

pace of, 47

testing ...