Index

A

acceptable losses, 1011, 7780. See also risk and risk management

determining, 80

financing and, 8894

time management and, 78

Act-Learn-Build-Repeat model, 34, 2527

conservative investments and, 75

dealing with uncertainty using, 124125

learning from failures in, 129130

limited finances and, 7071

marketing and, 4749

planning and, 4344

Adams, Scott, 143144

Adams Golf, 37

advertising, 2021, 6264

differentiation and, 52

agility, 2

Altair, 96

Apple, 32, 96, 137

automatic payment options, 74

B

bank loans, 8485, 87, 9495

bankruptcy, 87

barriers to competition

creating, 8

customer loyalty as, 61

turning obstacles into, 120121

bets, making small, 6, 8. See also Act-Learn-Build-Repeat model

on ideas, 2931

in marketing, 4749

pace of, 47

testing ...

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