Chapter 3

Business Feasibility Study


This chapter explains from practical point of view the feasibility study and everything related to it. It also analyzes as example, the case of Iridium satellite phones, what went wrong and why this was such a failure. Next, it discusses the idea testing solutions as well as the characteristics of attractive industries. In the final part, this chapter discusses the business performance management in the new business era and came up with presenting a business model suitable for small- and medium-sized enterprises in Gulf Cooperation Council (GCC) area. Furthermore, it discusses the impact of innovation on performance management and came up with several recommendations for GCC companies to increase their ...

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