Entrepreneurship, Second Edition

3.8. NOTES

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^[] www.worldclassteams.com/welcome.htm.

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^[] http://www.fastcompany.com/magazine/44/dell.html.

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^[] Boyett, Joseph and Jimmie Boyett. The Guru Guide to Entrepreneurship: A Concise Guide to the Best Ideas from the World's Top Entrepreneurs New York: Wiley, 2001. p.258.

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^[] See the ABC Nightline segment "The Deep Dive" aired on July 13, 1999.

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^[] The four-step process outlined in this chapter—gather stimuli, multiply stimuli, create customer concepts, and optimize practicality—comes from a process outlined by Doug Hall. See Hall, D. Jump Start Your Brain New York, NY: Warner Books. 1996.

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^[] Pain points are those aspects of a current product or service that are suboptimal or ineffective from the customer's point of view. Improving on these factors or coming up with an entirely new product or service that eliminates these points of pain can be a source of competitive advantage.

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^[] Compiled from IDEO Website at http://ideo.com/portfolio and from Edmond-son, Amy C. "Phase Zero: Introducing New Services at IDEO." Boston, MA: Harvard Business School Publishing. December 14, 2005. p. 13.

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^[] For those of you who are interested in learning more about brain-writing, visit www.usabilitybok.org/methods/p314?section=basic-description.

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^[] http://www.wallyamos.com/about/index.html.

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^[] Bygrave, W., and Hedberg, C. Jim Poss (case). Wellesley, MA: Babson College. 2004.

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^[] Psychographic information categorizes customers based on their personality and psychological traits, ...