October 2010
Beginner to intermediate
631 pages
24h 29m
English
Content preview from Entrepreneurship, Second Edition
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5.11. NOTES
[] American Marketing Association. 2004. www.marketingpower.com/content21257.php.
[] Lodish, Leonard M., Morgan, Howard Lee, and Kallianpur, Amy. Entrepreneurial Marketing. Hoboken, NJ: Wiley. 2001. p. xi.
[] Cadbury Does Yet Another Deal. Beverage Digest. Volume 41, Issue 1 May 2002.
[] Adapted from John A. Martilla and John C. James. Importance-Performance Analysis. Journal of Marketing, http://www.beverage-digest.com/editorial/020329.php: 77–79. January 1977.
[] Seiders, Kathleen (1999), "Maker's Mark Bourbon" (case study and teaching note), Arthur M. Blank Center for Entrepreneurial Studies, Babson College.
[] Taylor, Catherine P. Psst! How Do You Measure Buzz? AdWeek. October 24, 2005.
[] Turner, Contractor to Pay $2 Min Boston Bomb Scare. February 5, 2007. www.cnn.com/2007/US/02/05/boston.turner/index.html.
[] Berry, Leonard L. Discovering the Soul of Service. New York, NY: Free Press. 1999. pp. 100–101.