October 2010
Beginner to intermediate
631 pages
24h 29m
English
Content preview from Entrepreneurship, Second Edition
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14.10. WEB EXERCISE
Identify three companies that have experienced successful, rapid growth in your industry. Study their Websites and search for articles about the companies. Can you discern their strategic focuses early in their growth cycles? What are the core areas that they are leveraging? How do their growth strategies change later in their lives? What are some peripheral markets/customers they are going for? Have they grown by acquisition? How has that worked out?