10

ENVIRONMENTAL AWARENESS

“It is a luxury to be understood

—Ralph Waldo Emerson”

Learning Objectives

  • Understand how awareness about environmental issues would lead to environmentally responsible consumption.
  • Know about the compulsions of business firms to become environment friendly.
  • Learn about the principles and methods of environmental risk communication.
  • Identify the different modes of environmental reporting and disclosures and benefits of disclosure.
  • Familiarize the concepts of ecological intelligence, green consumerism and environmental valuation.

There is an advertisement on billboards created by the Coconut Development Board, India, with the message that tender coconut water is a very healthy drink, implying that it is much ...

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