“If you do things well, do them better. Be daring, be first, be different, be just

—Anita Roddick, Founder, Body Shop International”

Learning Objectives

  • Equip managers, team leaders, and planners to take advantage of the environmentalism and heightened environmental awareness.
  • Know the various aspects of the ecological environment-shaping business.
  • Develop an understanding of how to green the corporate culture

Future performance of firms will be determined by how well firms produce goods and services that satisfy needs while using economic, environmental and social resources efficiently (Hahn et al., 2007). Economists have used the capital theory approach to sustainability comprising man-made capital (goods ...

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