“Obstacles are things a person sees when he takes his eyes off his goal

—E. Joseph Cossman”

Learning Objectives

  • Understand the reasons why business as usual approach is followed by many business firms with respect to environmental initiatives.
  • Appreciate the power of psychological barriers preventing development of a green culture in a firm.
  • Identify enablers to sustainable business from an analysis of the barriers.
  • Know the importance of accurate measures and metrics to environmental performance to break the barriers to sustainable business.

Barriers to change are universal and changing the perspectives in business is no different. The dominant business perspective is that the business of business ...

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