Environmental Policy for Business

Preface

This book came about from my teaching of business and sustainability to postgraduate students at Massey University. A great deal of the emphasis in business school teaching is on the advantages that business can obtain for themselves by improving their environmental performance and by being recognized as a responsible company. This claim generates a great deal of discussion but tends not to stand up to close scrutiny once a distinction between ecoefficiency and ecoeffectiveness is introduced. As attention shifts from merely examining whether business performance improves when investing in sustainability to an examination of what type of improvement is needed to bring a net gain for the environment, the importance of voluntary action tends ...