It’s not the punchline that gets ‘em. It’s the setup.
The framing process transitions us into the detailed work portion of envisioning. It helps define our creative exploration and set things in motion down a particular path. Framing starts with fitting a particular scenario into a conceptual picture frame to define its boundaries, and ends by propelling you into the build-out phase.
The framing we do for envisioning holograms is not so different than a film director framing a shot on the set. In filmmaking, some elements of the sound stage or outdoor set are in the camera’s viewfinder and others aren’t. ...
