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Automotive Craftsmanship
CRAFTSMANSHIP IN VEHICLE DESIGN
Objectives
The objective of this chapter is to provide the reader with an understanding of the concept of crafts-
manship, its importance, and product characteristics that affect the craftsmanship.
craftsmanship: What is it?
Craftsmanship is a relatively new technical area of increasing importance to ergonomics engineers.
The whole idea behind craftsmanship is that the vehicle should be designed and built such that the
customers will perceive the vehicle to be built by expert craftsmen who apply their skills to enhance
the perceptual characteristics of the product such as its looks (appea ...