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Special Driver and
User Populations
AN OVERVIEW ON USERS AND THEIR NEEDS
The purpose of this chapter is to provide the reader an insight into different populations of vehicle
users and the differences in the populations. It must be realized that each population has some
unique set of characteristics and needs that must be considered in designing an automotive product
for its intended market segment.
The population of vehicle users can be distinguished by considering factors related to (a) vehicle
type and body style (e.g., owners of certain types of vehicles have unique needs); (b) geographic
locations of the markets (specic countries ...