ERIC SINK ON THE BUSINESS OF SOFTWARE

EpilogueJUST DO IT

Perhaps the most common mistake is wanting to create a software product and never doing anything about it.

Nike started telling people to "just do it" back in 1988. Even though its never-ending barrage of advertising has made this slogan a cliché, sometimes there is no better expression available than these three little words.

I conclude this book with a short blog entry I wrote not long before the manuscript for this book was finalized.

FRIDAY, SEPTEMBER 23, 2005

Earlier today a former co-worker e-mailed me and asked me to critique his product idea. Here is a lightly edited snippet from the message I sent in response:

I don't know squat about whether you could actually sell this, but here are my two cents: Some product ...