9. Feed Stories, Feed Forms, and Templates

How an application communicates with its users and their friends is undoubtedly one of the most important contributors to its ultimate success or failure. Since the Platform’s launch, Facebook has significantly changed how applications can use the available channels to correspond with their users. Mastering these channels in a way that makes an application more noticeable without becoming a nuisance to the Facebook population is paramount.

This chapter presents the groundwork of the communication options Facebook provides for applications to interact with their users. It covers the creation and publishing of Feed stories, different ways of getting stories published to the stream, and the management ...

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