Creating Blogs

A blog is a personal journal with comments from the audience. Entries are organized chronologically, so the site owner doesn't have to put a lot of thought into organizing or maintaining the site. Blogs are best suited for topic experts who want to teach others—for example, Microsoft makes extensive use of blogs within MSDN.

Tip

If you want to learn about business applications for blogs, check out Andy Wibbel's Blogwild!: A Guide for Small Business Blogging (Portfolio Hardcover) or Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel (Wiley).

Each My Site comes with a link in the top-right corner that allows the user to create a blog (see Figure 7-10). These blogs are usually only visible to other employees within the company.

Creating a blog from a My Site

Figure 7-10. Creating a blog from a My Site

After you create a blog, it appears on the public view of your My Site. You can see the public view of your My Site by clicking on the My Profile tab as shown in Figure 7-11.

Others see your blog through the public view of your My Site

Figure 7-11. Others see your blog through the public view of your My Site

Tip

Word 2007 actually links to this blog so you can create posts directly from that Office application.

Creating Blogs Without My Sites

If you are not using MOSS or if your organization blocks My Sites, you ...

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