Chapter 15. Planning for Social Computing

On Thursday, October 4, 2012, the CEO of Facebook, Mark Zuckerberg, updated his status to announce that “there are more than one billion people using Facebook actively every month.”1 If Facebook were a country, it would be the third-largest in the world. A research study published by comScore in late 2011 found that “nearly 1 in every 5 minutes spent online is now spent on social networking sites.”2 Clearly, social computing technologies are deeply integrated into popular culture. But while consumers are leveraging social networking solutions such as Facebook, Twitter, and LinkedIn, enterprise social computing has been slower to take off. Many organizations are just beginning to try to determine the business ...

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