Essentials of Business Research Methods, 5th Edition

15 Other Multivariate Techniques

DOI: 10.4324/9781003363569-20

Learning Outcomes

1. Explain the difference between dependence and interdependence techniques
2. Understand how to use factor analysis to simplify data analysis
3. Demonstrate the usefulness of cluster analysis
4. Understand when and how to use discriminant analysis
5. Understand the statistical method of partial least squares structural equation modeling (PLS-SEM)

Research projects sometimes include data reduction or simplification in their objectives. In such cases, we use statistical techniques that do not designate variables as either dependent or independent. Rather, they analyze only the dependent variables or only the independent variables. The two techniques appropriate in these situations ...