CHAPTER 15
Credit Management
LEARNING OBJECTIVES
- Emphasize the need and goals of establishing a sound credit policy.
- Show how an optimum credit policy can be established.
- Explain the credit policy variables.
- Indicate the credit procedure for and control of individual accounts.
- Explain the methods of monitoring credit.
INTRODUCTION
Trade credit happens when a firm sells its products or services on credit and does not receive cash immediately. It is an essential marketing tool, acting as a bridge for the movement of goods through the production and distribution stages to customers. A firm grants trade credit to protect its sales from the competitors and to attract the potential customers to buy its products at favourable terms. Trade credit ...
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