Chapter 12 Timescale

DOI: 10.4324/9781003386629-14

Striking a balance between now and the future

The ability to consider what is needed over long timescales is fundamental to delivering sustainability.

The ability to plan into the future is part of the human success story. This is how homo sapiens have taken control of the planet. For other species, living in the moment is how it is. A cow munches grass without thinking about the next day (in so far as we can tell) and not worrying about the future. Mental health experts encourage us to ‘live in the moment’ to escape the worry and stress of overthinking about the future. That might be useful advice, but the fact that humans worry is good for society and has served us well for thousands of ...

Get Essentials of Sustainability for Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.