Chapter 17 The Sustainability Imperative
Sustainability is an enduring principle central to human progress
Sustainability will no longer be an issue which grabs attention only when it is deeply ingrained in the fabric of society and the economy. The expectation that a firm needs to remain solvent is integral to business management. The expectation that a firm is operating sustainably will become equally non-negotiable. Sustainability has been identified as an emerging megatrend (Lubin and Esty 2010) reported as having gone mainstream in 2021 (Winston 2022). Corporations expecting to be around for the long-term should get ahead by making sustainability a central plank of their strategy now. Currently, sustainability ...
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