CHAPTER 18CASE STUDY: RICH BERNSTEIN, CEO, RICHARD BERNSTEIN ADVISORS

Richard Bernstein Advisors (RBA) is an independent advisory firm founded by Richard Bernstein, the former chief investment strategist for Merrill Lynch. Rich worked at Merrill Lynch for over 20 years before leaving in 2009 to start RBA.

Like the other experts profiled in this book, RBA uses ETFs extensively when constructing portfolios. In this chapter we will take a more detailed look at RBA’s approach to using ETFs for asset allocation and portfolio construction.

Three core principles underlie RBA’s approach.

1. Focus on Macrodriven Asset Allocation

RBA’s approach is driven by the view that investors spend too much time on individual stock selection. As we noted earlier in ...

Get ETF Investment Strategies: Best Practices from Leading Experts on Constructing a Winning ETF Portfolio now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.