Loyalty, like independence, presents some of the toughest ethical challenges for public relations professionals. The old adage: “Duty is heavier than a mountain, death is lighter than a feather” drives home throughout the ages the conflicts people faced with divided loyalties. Aside from greed, loyalty may be one of the biggest drivers of unethical behavior, for often people think they are doing the right thing, standing by a person, manager, or organization, even though the action is unethical.
The PRSA Code of Ethics states:
Loyalty: We are faithful to those we represent, while honoring our obligation to serve the public interest.
Todd Van Hoosear, Chief Engagement Officer for Business Breakthrough Network, gets to the crux ...
Get Ethical Voices now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
