Competition is the lifeblood of business. We compete with other companies, agencies, and employees. The desire to get ahead can lead many to skirt the ethical line.
PRSA’s Code of Ethics states:
Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.
The intent is to promote respect and fair competition among public relations professionals and to serve the public interest by providing the widest choice of practitioner options.
Some guidelines include following ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor and preserving intellectual property rights in the marketplace.
Ethics ...
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