2 Trust in media practices: towards cultural development
David Berry
Modern media forms of communication are extremely complex and their relationship with the community is discursive, not simply in terms of a dialectical relationship between the production and consumption of information, but equally discursive in terms of developing trust relations. That is trust in the knowledge that content has been based on the premise of truth which is seen to be a central feature of journalistic practice that forms but one part of an ideal-type of journalism.
The role of the media is broad but one very important function is the idea that it is seen to bridge a gap between events and audiences, and therefore to mediate ...
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