We would like to thank the many marketing scholars and practitioners whose wisdom contributed to this research.

We would also like to thank the Business & Economics Society International (B&ESI), the delegates to its conferences for their insights into the matters discussed in this text, and its leaders, Helen and Demetri Kantarelis, for their encouragement.

Finally, we would like to thank Routledge, David Varley and Mary Del Plato for their patience and assistance in making this book possible.

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