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Ethnic Marketing by Guilherme D. Pires, John Stanton

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Figures

1.1 Different Definitions in a Two Country Context

1.2 Framework to Reduce the Theory-Practice Divide

3.1 The Acculturation Process in a Culturally Diverse Country

4.1 Overlap of Ethnic Groups by Consumer Socialization in a Host Country

7.1 The Interactive Model of Ethnic Minority Business Creation and Consolidation

7.2 A Framework to Understand Ethnic Minority Business Creation and Consolidation

8.1 Exposure to Environmental Constraints in the Host Country, Ethnic Minority Business

8.2 Influencers on Ethnic Minority Business Growth

9.1 The Ethnic Network for a Minority Ethnic Group in a Host Country

9.2 Ethnic Network Operations

10.1 The Embedding of Tactical Activities Into a Relational Strategy

12.1 Elements of the Communication Process ...

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