Index
Note: Page numbers in italics indicate figures; page numbers in bold indicate tables.
acculturation: alternative strategies 49; assimilation path 49, 50; behavioural changes 50; choice of acculturation path 52–54; consumer 9, 47; consumer behaviour and 56–59; definitions for 47; differences in immigration policies and 326–329; and ethnic group dynamics 59–61; ethnic identity and 56; ethnic minority business and 176–178; factors influencing 51–52; forces 51–52, 322; illustrative perspectives on 48; indicators of 50–51; individual 53–54; influencers/moderators on process 52; inter-generational differences 54–55; levels of 47; phases 49–50; pressures of 67; process in culturally diverse country 60, 60–61; process of 31; psychological 47–
Get Ethnic Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
